The world's first purpose-built
endurance sports park
A self-contained, multi-discipline venue for triathlon, running, cycling, and open-water swimming — patented, build-ready, and seeking its first host location.
Sports investment chases spectators.
The bigger opportunity is the participant.
For decades, the dominant logic of sports investment has pointed one way: find the spectators, capture their attention, monetize their eyeballs. Institutional capital is now deploying tens of billions into that paradigm.
There is a parallel economy — quieter, faster-growing, and largely overlooked — where the participant is the revenue source, the sponsor audience, the media subject, and the community anchor all at once.
That economy is mass-participation endurance sport. TriHabitat is the purpose-built infrastructure designed to own it.
Disney World for the sport of triathlon.
— Bill Scott, founder of SetUp Events & creator of TriHabitat
The market is large, growing, and under-infrastructured
Sources: PeopleForBikes, Endurance Sportswire, The Business Research Company, PwC
A facility like this does not exist anywhere in the world
The best way to understand TriHabitat is to watch it. Three minutes.
Video: TriHabitat on YouTube
The borrowed-venue model is breaking
Every endurance event today is staged on borrowed ground — closed public roads, rented lake access, temporary everything. That model is failing under its own weight.
Roads & red tape
Events need long straight stretches and open water, plus sign-off from city government, DOT, and police — coordination that gets harder every year.
Urbanization
Population growth keeps swallowing the locations that used to work, pushing races further out and raising costs.
Community friction
Road closures disrupt traffic and frustrate residents — and every race carries the risk of a traffic-related accident.
Rising cost
Permitting, venue rental, equipment, and traffic control stack up — squeezing organizers out of the business.
One owned footprint. Every discipline.
TriHabitat is a self-contained, multi-discipline endurance sports park on a single owned site — purpose-built so events stop fighting for borrowed ground.
- A custom-engineered lake for open-water swimming
- A closed-loop cycling circuit and calibrated run courses
- Natural-terrain obstacle features and permanent stadiums
- Lighted courses for nighttime and back-to-back events
- Permanent safety infrastructure — lifeguards, marshals, medical
- Hosts running, cycling, triathlon, swim, OCR, duathlon & more
Build-ready — awaiting only its host site
One philosophy, two scales
TriHabitat is not one product at one price point. The same design expressed at two scales de-risks the build and opens two distinct buyer profiles.
The destination flagship
- Gated, ticketed, resort-scale — ~1,000+ acres
- Engineered lake, stadiums, lodging, national calendar
- Highest build cost, highest return
- Best near an international travel market
The franchise anchor.
The community park
- Municipality- or landowner-led, 200–300 acres
- Open public park; rented to event directors for races
- Built on a golf course — over 50% lower build cost
- Can launch bike/run/trails first, add swim later
The engine of breadth — and the entry point.
Lead with a community-scaled park to prove the economics, then scale to the full flagship and a national network. Active conversations with motivated communities are already underway.
Patented — and light to run
A licensable moat. Founder Bill Scott holds a U.S. utility patent on the integrated swim-bike-run park — a purpose-built swim venue, dedicated bike course, and calibrated run course on one managed site. "The golf course for endurance sports." The model can be licensed to municipalities, developers, and operators.
Operated like a park, not a stadium. Day to day it is open green space, water, and trails for the community. For events, producers put up and take down temporary, turnkey staging. The permitting flips in the owner's favor — event directors rent the venue instead of fighting road closures, cutting public-safety cost roughly in half.
Proven on three continents
Craftsbury, Vermont
A multi-sport endurance campus that has run a self-contained training-and-racing model for decades.
Craftsbury →Lee Valley, London
A purpose-built Olympic-legacy venue proving the closed-circuit, owned-infrastructure model at scale.
Lee Valley →Hudayriyat, Abu Dhabi
A government-backed destination for endurance and adventure sport — the resort-scale vision, realized.
Hudayriyat →
The collegiate triathlon surge
Women's triathlon is one of the NCAA's fastest-growing emerging sports, advancing toward full Division I status — with a growing roster of programs and championship needs and very few places to train and race.
A facility like this would virtually guarantee a national-championship-caliber program for its host institution — and the recruiting magnet to attract the best young triathletes in the world. It also opens collegiate training contracts, cycling clubs, masters programs, and high-performance camps.
Sources: USA Triathlon, NCAA
Multiple revenue streams, one asset
Event production
Triathlons, running, cycling, swim, OCR — every distance, year-round.
Venue & course rental
Third-party event directors rent the turnkey venue.
Training & memberships
Day passes, resident & non-resident memberships, camps.
Sponsorship
Nutrition, apparel, tech, recovery, automotive.
Non-sports events
Festivals, markets, concerts, car shows, gatherings.
Hospitality & lodging
Destination athletes, teams, and event families.
Merch & concessions
Event-day commerce in a controlled venue.
Model licensing
Patent + design fees from communities building under the framework.
Governing-body designations (USA Triathlon Official Training Center; OCR qualifier) convert a real-estate and events asset into national sports infrastructure.
From one venue to a national network
The largest upside is not single-facility economics — it is the network effect of a branded, multi-site platform.
- Flagships — full-scale "Disney World" destinations
- Community parks — satellites on converted golf courses
- International — owned or licensed facilities worldwide
- Licensed builds — partners building under the patent
- SetUp Events — the proven engine that programs every site
With a ready inventory of 1,500+ closed U.S. golf courses to build on.
Capital is turning this direction
Institutional capital is converging on the realization that the participatory segment has been chronically under-infrastructured. The purpose-built endurance park is what's missing.
Patented & licensable
A U.S. utility patent on the swim-bike-run park — a defensible moat and a capital-light revenue line.
Phased & de-risked
A community-led park proves the economics before scaling to the destination flagship.
Validated, not speculative
Proof on three continents, a built-in collegiate customer, and active community conversations.
A platform, not a project
Multiple revenue streams on one asset, scalable to a national network.
We are now seeking
the first host location
A partner community or landowner with the acreage, access, and ambition to anchor the world's first purpose-built endurance sports park.